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Telepresence and Holography / Holograms - November 2008

Editor’s viewpoint on their differences, likenesses and future...

We all just recently viewed an historic CNN holographic interview on an historic Election Night. CNN stated this type of imaging has never been done before on National TV and I believe that. I haven’t seen anything like it. The live interview caught me by surprise and sure had the “wow” factor attached to it didn’t it? Here’s a link to the actual interview.

CNN Hologram Video

The question now has to be asked. Is it Telepresence?

I’m no expert on the subject but I’m going to throw my hat into the ring, go out on a limb and say yes, I believe it is. Although I know many video conferencing purists are rolling their eyes and grabbing their guns right about now with my statement.

While I do know that Telepresence still hasn’t been universally defined (Houston, we have a problem), here’s how I see it…. Broken down to its simplest form - “tele” (through electronic means) and “presence” (present). This is how I’m justifying my opinion by lumping holography and Telepresence together. Just as Telepresence is surely an offshoot of video conferencing, holographic imaging (like we viewed on CNN) surely has to be considered an offshoot of Telepresence. The interviewer was “telepresent” from Chicago and beamed into the CNN Election Headquarters. She was most assuredly - “telepresent”. There was negligible latency, the imaging was fantastic and both interviewers were rehearsed on what they would say. I’ve just recently read that CNN actually “downgraded” the experience to make it “movie” quality and not as good as it could have been. Maybe they thought us mere mortals would be shocked if they showed their complete hand. I have a feeling it was so big to them, they didn’t want it to get upstaged by the historic election. I’m willing to bet we’ll see the “true” power of this technology in the upcoming weeks and months when they can put the pedal to the medal and show it off without having it sidetracked.

What an amazing time for this technology (all differences and opinions aside). Telepresence Doctors, nurses, teachers, schools and healthcare (healthpresence) will benefit from the recent gains in this state-of-the-art industry whether holograms, Telepresence or holography. Airlines also have to see the threat to a portion of their business travel. Hell, who wants go through security and fly to Miami for a two-hour conference when you can look them in the eye via Telepresence?

Beam me up Scotty! Simply amazing…!

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Melbourne, Australia (PRWeb) February 23, 2007 -- Following a review of its current requirements, Telstra has selected Melbourne-based customer experience specialists Global Reviews to track all of its website performance. The contract covers consumer surveys across a suite of Telstra websites, including Telstra.com, Bigpond, and Telstra Business.

Global Reviews already provides extensive Customer Experience Benchmarking to Telstra across channels including the website, email, and telephone call centres. According to Dr. Adir Shiffman, Director of Global Reviews, the win was a huge endorsement of the company's expertise and unique approach. "Our model is all about recommending tangible actions that improve the customer experience so the addition of this project enables us to deliver an even more complete picture of Telstra's customer interactions".

The project is being managed within "GR InterAction", a specialty division of Global Reviews that focuses specifically on online surveying. Numerous existing Global Reviews clients have already moved their research work to GR InterAction since its launch in late 2006.

"Despite the rise in popularity of online surveying we continue to see alarming behaviours in both survey execution as well as reporting" explains Dr. Shiffman. Built on Global Reviews' six years of website experience measurement, GR InterAction brings together unique tools and an expert team with experience in both traditional quantitative research as well as online research.

"We're overjoyed that Telstra has again chosen us, and are excited at the prospect of being able to deliver even more specific, actionable recommendations to them".

About Global Reviews
GR InterAction is a division of Global Reviews.
Global Reviews is a leading Customer Experience measurement and improvement company, with offices in Australia, New Zealand and the UK. With clients including NAB, Telstra, HSBC, Medibank, Qantas and Air New Zealand, the company measures customer experience across key communication channels including website, telephone, email and branch operations. More information can be obtained from www.globalreviews.com

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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